Senior Brand Business Leader, AWS Advertising and Social Media

This role brings deep brand expertise—positioning, narrative, creative strategy, and brand governance—to high-impact marketing initiatives targeting the global developer audience. You will partner closely with the Developer Marketing team to translate brand strategy into developer-relevant campaigns (either currently live, in production, or net new), ensure creative excellence and brand consistency across all initiatives, and help the team connect long-term brand building with measurable business outcomes. Bring brand expertise to creative ideation, ensure campaigns align with AWS brand positioning and voice, and elevate the quality and consistency of marketing activations targeting developer audiences. Develop brand measurement frameworks and creative quality standards for developer marketing initiatives, partnering with insights teams to track brand health, sentiment, and preference among developer audiences Experience maintaining brand consistency and creative quality across digital, social, experiential, and developer community channels Strong organizational and time management skills with the ability to manage multiple brand workstreams, stakeholder reviews, and creative approvals in a fast-paced environment Excellent written and verbal communication skills with proven ability to influence creative direction and present brand to senior leaders Deep understanding of brand building principles and how to apply them to technical/developer audiences who value authenticity and substance over traditional marketing Experience developing brand positioning or messaging for developer-focused products, platforms, or communities