Senior Brand Manager, HCP Media

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

**JOB DESCRIPTION:**
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**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

* Career development with an international company where you can grow the career you dream of.
* Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
* An excellent retirement savings plan with a high employer contribution.
* Tuition reimbursement, the [Freedom 2 Save](https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and [FreeU](https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.
* A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
* A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

**The Opportunity**

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

**What You’ll Work On**

**Media & Omnichannel Strategy**

* Lead the development of a comprehensive **HCP media strategy** aligned to brand priorities, customer journeys, and business goals
* Architect and operationalize an **integrated omnichannel engagement model**, ensuring seamless coordination across paid, owned, and field channels
* Define channel roles, investment frameworks, and activation strategies to maximize reach, engagement, and conversion

**Content & Channel Orchestration**

* Develop and lead a **content strategy** tailored to HCP needs across the customer lifecycle, ensuring alignment across media, CRM, web, and sales channels
* Partner with brand, medical, and creative teams to deliver high-impact, compliant content that drives behavior change
* Ensure consistent messaging and personalization across touchpoints through orchestration with omnichannel platforms

**Performance, Analytics & Investment Optimization**

* Establish and own **media KPIs, measurement frameworks, and attribution models** to track effectiveness at channel and campaign levels
* Translate data and insights into **actionable recommendations and optimization plans** to improve ROI and customer engagement
* Partner with analytics and data science teams to evolve measurement capabilities and inform future investment strategies
* Lead performance reviews and present insights and recommendations to **senior leadership to guide budget allocation and channel prioritization**

**Cross-Functional Leadership & Influence**

* Serve as the Media Lead connecting **brand, omnichannel, analytics, sales, and digital teams** to ensure aligned execution
* Drive alignment with the **Omnichannel team** to embed best practices, innovation, and scalable solutions
* Influence organizational adoption of new engagement models and tools to shift toward desired HCP behaviors

**Agency & Vendor Management**

* Lead and evolve agency partnerships to ensure delivery of **best-in-class media strategy, planning, buying, and optimization**
* Manage external vendors and platforms, ensuring performance accountability, innovation, and cost efficiency

**Required Qualifications**

* Bachelors Degree with at least 4-6 years of experience in **media strategy, omnichannel marketing, or digital marketing**, with increasing strategic responsibility
* Proven ability to **develop and execute integrated media strategies** and lead cross-channel orchestration
* Strong experience in **agency management and cross-functional leadership**
* Demonstrated expertise in **marketing analytics, ROI measurement, and data-driven decision-making**
* Excellent communication and executive presentation skills, with ability to influence senior stakeholders
* Strategic thinker with strong business acumen, critical thinking, and problem-solving skills

**Preferred Qualifications**

* MBA
* Experience in **healthcare, medical devices, pharmaceuticals, or other regulated industries**
* Hands-on experience with **CRM platforms, marketing automation, web analytics, and omnichannel tools**
* Familiarity with **data architecture, attribution modeling, and advanced measurement frameworks**
* Track record of **driving transformation in marketing capabilities or operating models**
* Strong program management skills in a **matrixed, fast-paced organization**
* Passion for innovation and continuous learning, with the ability to translate emerging trends into business impact

[**Apply Now**](https://www.jobs.abbott/us/en)

**Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:** [https://abbottbenefits.com/](http://www.abbottbenefits.com/pages/candidate.aspx)

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at [abbott.com](https://www.abbott.com/), on LinkedIn at <https://www.linkedin.com/company/abbott-/>, and on Facebook at <https://www.facebook.com/AbbottCareers>.

**The base pay for this position is**

$130,700.00 – $261,300.00

In specific locations, the pay range may vary from the range posted.

**JOB FAMILY:**
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Product Management

**DIVISION:**
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ADC Diabetes Care

**LOCATION:**
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United States > Alameda : Plaza 6 Building

**ADDITIONAL LOCATIONS:**
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**WORK SHIFT:**
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Standard

**TRAVEL:**
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Yes, 20 % of the Time

**MEDICAL SURVEILLANCE:**
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No

**SIGNIFICANT WORK ACTIVITIES:**
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Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO\_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO\_Spanish.pdf