The Senior Brand Planner will take the lead role in driving strategic thinking on one of the agency's largest accounts. He/she will be the source of vital insights into the market, the client, and the consumer and be instrumental in the creative process. Responsibilities: • Building rapport with account management, media - and most importantly, creative. • Being analytical and intuitive in interpreting information from a variety of sources and effectively presenting it to colleagues and clients. • Experience evaluating the effects of communications in the marketplace.
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