Senior Brand Strategist

The Senior Brand Strategist is responsible for shaping and executing comprehensive brand strategies that drive business growth and market relevance. The Senior Brand Strategist will provide high-level strategic direction and thought leadership to internal teams and external clients. Education/Experience: • Bachelor’s or Master’s degree in Marketing, Advertising, Consumer Behavior, Psychology, Cultural Anthropology, Business Administration or a closely related field, combined with relevant professional experience • 7–10 years of experience in a marketing or advertising agency environment, with a strong background in brand strategy, account planning or consumer insights. • Strategy: Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels • Research: Conduct in-depth research and analysis across demographic, psychographic, socioeconomic, and market data, applying strong analytical rigor to distill complex findings into actionable “so-what’s” that shape brand and advertising strategy • Insights: A strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage • Creativity and innovation: The ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms • Teamwork: Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions • Analytics: Evaluate campaign performance through clear goal-setting and measurement, assessing effectiveness and strategic outcomes, and make recommendations based on learnings. Duties, responsibilities and activities may change at any time with or without notice.

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