Senior Brand Strategist

Colle McVoy Job Overview Make an impact that leads to great work as the senior strategist on multiple client businesses.Connect client objectives with audience needs by crafting actionable insights, compelling narratives, and a strategic POV grounded in cultural signals and business implications.Turn large, messy datasets into actionable narratives by combining human judgment with AI-enabled analysis.Design mixed-method research approaches (qualitative, quantitative, behavioral, platform data) for client and new business needs.Collaborate with cross-functional teams to identify problems and inform brand strategies and go-to-market strategies across social, digital, content and brand experience.Translate business objectives into actionable strategies that inspire creative solutions, and synthesize complexity into clear, inspiring strategy that teams can act on.Facilitate productive dialogue between creative, media, data, and client teams; drive alignment across stakeholders with proactive, transparent communication.Stay informed about cultural trends, consumer behavior, emerging technologies, social media, creator culture, and influencers to identify innovative opportunities for strategic growth.Ground strategies in solid business understanding and effectiveness goals.Support agency growth goals in digital innovation, sustainability, and diversity, equity and inclusion by representing these viewpoints in strategy development.Help teams use AI tools effectively without replacing strategic judgment and contribute to team morale.Build repeatable AI-enabled workflows that increase speed andoptiongeneration, whileidentifyingwhere human judgment must override automation. At the time of posting, the base salary for this position ranges from $70,000 to $90,000. Colle McVoy is a full-service, certified B Corp agency that builds enduring relationships between forward-thinking brands and people through integrated strategy, creative, media, and communications.