Senior Branding Strategist / Head of Brand & Growth Marketing

We are looking for a Senior Branding Strategist / Head of Brand & Growth Marketing to drive our next stage of growth, with a strong focus on PLG (Product-Led Growth). This is a high-impact role for someone who can operate at both a strategic and execution level—someone who understands how to build an aspirational brand while also delivering measurable performance results. You will own our online marketing strategy across founder branding, company and product branding, performance marketing, and budget planning. 2) Company & Product Branding • Shape and strengthen the company’s overall brand positioning and market perception • Build a differentiated brand narrative that connects product value with long-term company vision • Ensure consistency across messaging, website, campaigns, product launches, and external communications • Help define how the company and product are presented to the U.S. market What We’re Looking For • 5-8 years of experience in brand marketing, growth marketing, performance marketing, or integrated marketing leadership roles • Proven ability to operate across both brand and performance—you know how to build perception and how to measure outcomes • Extremely hands-on: you are not just a strategist, but also a builder and operator who can execute quickly • Strong understanding of PLG or experience supporting product-led user growth • Deep familiarity with the U.S. market, including local media, creator, and marketing ecosystems • Strong executive presence, communication, and storytelling skills • Comfortable acting as a public-facing representative of the company when needed • Experienced in using modern marketing, analytics, and AI productivity tools to move fast and scale output • Ability to work cross-functionally with leadership, growth, product, and sales teams • Based in San Francisco or open to frequent collaboration/travel between the U.S. and China