Senior Campaign Manager

Senior Campaign ManagerJoin to apply for the Senior Campaign Manager role at Up Guard Get AI-powered advice on this job and more exclusive features.Who are we?UpGuard’s mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships. Our integrated cyber risk posture management platform combines comprehensive security ratings, instant risk assessments, templated security questionnaires, threat intelligence capabilities, and agentic AI to give organizations a holistic view of their risk surface.Where does this role fit in?This Campaign Manager role is the operational engine for a dedicated, cross‑functional product stream. You are responsible for transforming high‑level product strategy and messaging into measurable marketing performance. You are the critical link responsible for integrating the work of the core stream with the specialized expertise available in our Shared Services (e.g., Paid Search, Email, Analytics) to drive high‑quality pipeline and deliver a strong return on investment (ROI).What will you do?Lead the end‑to‑end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream.Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream.Act as the stream’s chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream‑produced assets are deployed effectively and tracked accurately across all channels.Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency.Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership.Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality.Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow‑up effectiveness, and gather insights for future campaigns.What will you bring?5+ years of experience managing and executing multi‑channel, integrated demand generation campaigns in a B2B SaaS environment.Proven excellence in project management, organization, and navigating complex cross‑functional execution timelines.A strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies.Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting.Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners.Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline.What will give you an edge?Direct experience operating in a cross‑functional marketing structure (e.g., agile, pod, or stream model).Prior experience marketing cybersecurity or complex B2B technology products/services.A deep understanding of channel distribution strategies.Advanced proficiency in Hub Spot (or similar platform) campaign functionality and reporting.What's in it for you?Monthly Lifestyle subsidy: Use this for financial, physical, and mental well‑being.WFH set‑up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard.$1,500 USD annual…