A company is looking for a Senior Channel Marketing Specialist.
Key Responsibilities
Manage and optimize lifecycle marketing campaigns across email, push notifications, and on-site channels
Utilize customer data for segmentation, personalization, and run A / B tests to enhance engagement and retention
Analyze campaign performance and provide insights for continuous improvement
Required Qualifications
3+ years of experience in CRM, lifecycle management, or channel marketing
Strong analytical mindset with data interpretation skills
Experience with marketing automation platforms and CRM systems
Experience with continuous A / B testing
Solid understanding of segmentation, personalization, and lifecycle marketing principles
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