Senior Content Manager

Company Description Romph & Pou Agency is an integrated marketing firm that combines strategic planning, targeted creative, and efficient media delivery to help clients address complex marketing challenges. The agency offers a full range of services, including broadcast and direct mail, as well as digital and social advertising, website design, optimization, and email communications. With a strong focus on speed and execution, Romph & Pou emphasizes responsive service and measurable results. The team is dedicated to elevating marketing communications and demonstrating how a high-performing agency can accelerate brand growth.

Role Description The Senior Content Manager is a full-time, on-site role based in Shreveport, LA. This position is responsible for leading content strategy and development across multiple channels, including web, social media, email, and traditional marketing materials. Day-to-day tasks include planning editorial calendars, writing and editing content, overseeing brand messaging, and ensuring consistency and quality across all client-facing communications. The Senior Content Manager collaborates closely with creative, digital, and account teams to align content with campaign objectives, optimize for search and performance, and meet deadlines. The role also involves mentoring junior content staff, analyzing content effectiveness, and recommending improvements based on data and client feedback.

Qualifications

Content strategy and planning skills, including experience developing editorial calendars and multi-channel content roadmaps.Strong writing and editing abilities for web, social, and marketing materials, with attention to voice, clarity, and accuracy.Experience with digital marketing and content marketing, including optimizing content for engagement, search, and conversion.Ability to conduct research to inform messaging, understand target audiences, and support data-driven content decisions.Background in managing content projects, coordinating with creative and account teams, and meeting deadlines in a fast-paced agency environment.Proficiency with common content management systems (CMS), social media platforms, and basic analytics tools.Strong communication, collaboration, and leadership skills, including experience mentoring or supervising content creators.Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field, or equivalent practical experience.Prior agency or multi-brand experience and familiarity with integrated campaigns is highly beneficial.