As Sr. By the way, this is a writing-heavy role. So your cover letter matters. Content Strategy • Develop content strategies that align with clients’ marketing goals and budget • Build and maintain editorial calendars with relevant and potential content topics • Work closely with the Digital Marketing team to assess content effectiveness—via SEO and lead generation metrics—and determine necessary adjustments Content Creation • Serve as primary writer on assigned clients, producing content for a variety of marketing needs • Work closely with the Design team to ideate and iterate multimedia content, including videos, infographics, and interactive assets • Collaborate with the Brand team in the development of brand- and campaign-level messaging • Research and map SEO keywords to content topics • Proofread and review content as necessary to ensure quality
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