Senior Content Marketing Specialist

This role will develop compelling, audience-first content that builds awareness, strengthens the Icertis brand, and reinforces the company as a leading voice in contract intelligence and enterprise AI. You’ll turn complex topics into clear, interesting stories across multi-media formats, from original research and thought leadership to social content, video series, reports, ebooks, and emerging content experiences.

This isn't a role to simply fill a content calendar. We're looking for someone with strong editorial instincts who understands what makes a story interesting, knows how to find the angle others miss, and is excited to experiment with new formats and AI-enabled ways of creating content. #LI-RS1

* Develop high-impact, top-of-funnel content designed to build awareness, engagement, and market authority.
* Create and manage content across traditional and emerging formats and channels, delivering seamless experiences that align with how audiences consume digital information today. Help develop recurring editorial franchises and video-first content that audiences recognize and want to follow.
* Partner with subject matter experts and executives to translate their expertise into distinctive, accessible content.
* Use audience insights, search trends, social listening, and performance data to identify topics and formats with the greatest opportunity for engagement.
* Optimize content for traditional search as well as AI-powered discovery and answer engines.
* Repurpose strong ideas intelligently across channels rather than creating one-off assets.
* Use AI and other emerging tools to accelerate research, ideation, production, optimization, and content repurposing while maintaining strong editorial judgment and quality.
* Measure content performance and continually refine our approach based on what resonates with audiences.

* 3 + years of experience in content marketing, editorial, journalism, communications, or a related field, preferably a B2B environment.
* Exceptional writing, editing, and storytelling skills.
* Experience developing content across multiple formats, including blogs and long-form written content.
* A strong understanding of how content needs to change by channel and audience.
* Experience collaborating with creative teams on visual storytelling and video content.
* Curiosity about AI and demonstrated experience using AI tools to improve the content development process.
* Baseline understanding of SEO and emerging AEO/GEO practices.
* Comfort working in a fast-moving environment, managing multiple projects, and moving from idea to execution quickly.
* Strong judgment and the confidence to challenge an idea when there is a more interesting way to tell the story.

**Salary range and description:**

Min $90,000 - Max 140,000 USD per year plus an 8% annual bonus target

*Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual bonus target and an equity component is included in the compensation package.*

**Our Commitments:**

* Icertians (employees) and their family's physical, mental and financial health and wellbeing
* Turbocharging Icertians careers
* Making a social and environmental impact in our communities
* Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers
* Generous holidays including the 4th of July week off – paid
* Free professional and leadership coaching
* Annual personal development allowance

**What we offer:**

* Robust medical (physical & mental vision and dental benefits
* Employee assistance program (EAP)
* Equity (RSUs) and shared ownership in the company
* Generous 401K match
* Flexible work environment
* Paid maternity and paternity leave
* Generous holiday and PTO program
* CaaS (coaching as a service)
* Annual personal development allowance
* 7 Days for Humanity – 7 paid volunteer days annually
* Global and regional DEIB steering committees, employee resource groups (ERGs)
* Global DEIB training programs and guest speakers throughout the year

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.