Senior Content Writer (Marketing & Advertising) Job at Leap Group in Louisville

Some words we've heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail).We give our team the ability to make an impact with clients while expanding their experience and depth of knowledge in the process. We like to show our appreciation for everything our teammates do by offering supportive and inclusive benefits that allow them to thrive. Diverse backgrounds, opinions, and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.We're constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Don't forget to ask us about our focus on diversity, equity, and inclusion during your interview.Leap Group complies with the ADA and ADAAA. Your ability to distill key insights and translate them into persuasive messaging makes you an asset to any campaign or brand initiative.In this role, you can expect to:Develop creative, marketing, and editorial copy for digital campaigns, print ads, social media, email marketing, and video scripts.Edit in-house and freelance-created content.Collaborate with all Leap Group agencies to support their content creation needs and ensure consistency of messaging across the company.Craft attention-grabbing headlines, taglines, and slogans that reinforce brand messaging.Create content tailored to various marketing channels, ensuring alignment with brand voice and campaign objectives.Interview partners, customers, and other client stakeholders to discover compelling stories and mine for interesting facts, quotes, and data that will educate, inform, and inspire the reader.Collaborate with cross-functional teams to generate, refine, and execute impactful marketing content.Brainstorm and pitch fresh, innovative ideas for advertising campaigns and branded content initiatives.Research and develop content for blogs, social media, email, web, user tutorials, video, case studies, and whitepapers.Synthesize complex information into clear, compelling written outcomes that resonate with diverse audiences.Research industry trends, audience insights, and competitive landscapes to inform and inspire creative and marketing efforts.What do You Need?3+ years of experience in content creation, with a strong background in advertising, branding, or digital marketing.Experience in both B2C and B2B marketing and content creation.A conceptual mindset with the ability to generate innovative ideas that push creative boundaries.An analytic mindset, with a strong ability to synthesize information into engaging, effective content.A passion for the advertising industry and a drive to redefine and elevate its standards.Proven ability to develop engaging ad copy that drives action and brand recognition.Highly collaborative and team-oriented, thriving in fast-paced environments.Strong organization and structure, with the ability to manage multiple projects simultaneously.Not afraid to pivot and adapt based on new insights, industry trends, or campaign feedback.Understanding of storytelling techniques and persuasive writing strategies.Strong knowledge of lead generation techniques, conversion optimization, and digital advertising trends.Experience working in a creative agency, marketing team, or advertising environment.Ability to craft compelling calls-to-action (CTAs) and develop messaging that resonates with target audiences.A self-starter mentality with a deep love for creativity and innovation.Important note: A strong portfolio showcasing advertising copywriting experience, including digital, print, and social campaigns must be included with your application in order to be considered.