Senior Content Writer (Marketing & Advertising) Job at LEAP GROUP Inc in Louisvi

Senior Content Writer (Marketing & Advertising)Join to apply for the Senior Content Writer (Marketing & Advertising) role at Leap Group.Why Join Our Team?When joining Leap Group, you're joining a team that is passionate, innovative, and connected. Some words we've heard our teammates use to describe our culture are welcoming, collaborative, flexible, and dog-friendly (warning: your interview may be accompanied by a wagging tail).BenefitsWe give our team the ability to make an impact with clients, while expanding their experience and depth of knowledge in the process. This includes things like:Remote workAutonomy and flexibilityUnlimited PTO and Summer FridaysPaid maternity and paternity leaveCompany-paid access to coaching and therapy401k plan with match and 1:1 access to investment advisorHealth, dental, vision, and ancillary benefitsProfessional development opportunitiesDiverse and Inclusive Marketing Comes from Diverse and Inclusive TeamsWe recognize our teammates are our greatest assets in helping our clients market less and matter more. Diverse backgrounds, opinions, and perspectives on our team allow us to expand our own perspectives and, in the process, create solutions that are innovative, creative, and strategic.We're constantly working to transform our agencies and industry into spaces that are more diverse, equitable, and inclusive, and we welcome the addition of YOUR unique voice and perspective. Your ability to distill key insights and translate them into persuasive messaging makes you an asset to any campaign or brand initiative.In This Role, You Can Expect ToDevelop creative, marketing and editorial copy for digital campaigns, print ads, social media, email marketing, and video scripts.Edit in-house and freelance-created content.Collaborate with all Leap Group agencies to support their content creation needs and ensure consistency of messaging across the company.Craft attention-grabbing headlines, taglines, and slogans that reinforce brand messaging.Create content tailored to various marketing channels, ensuring alignment with brand voice and campaign objectives.Interview partners, customers, and other client stakeholders to discover compelling stories and mine for interesting facts, quotes, and data that will educate, inform, and inspire the reader.Collaborate with cross-functional teams to generate, refine, and execute impactful marketing content.Brainstorm and pitch fresh, innovative ideas for advertising campaigns and branded content initiatives.Research and develop content for blogs, social media, email, web, user tutorials, video, case studies, and whitepapers.Synthesize complex information into clear, compelling written outcomes that resonate with diverse audiences.Research industry trends, audience insights, and competitive landscapes to inform and inspire creative and marketing efforts.What do You Need?3+ years of experience in content creation, with a strong background in advertising, branding, or digital marketing.Experience in both B2C and B2B marketing and content creation.A conceptual mindset with the ability to generate innovative ideas that push creative boundaries.An analytic mindset, with a strong ability to synthesize information into engaging, effective content.A passion for the advertising industry and a drive to redefine and elevate its standards.Proven ability to develop engaging ad copy that drives action and brand recognition.Highly collaborative and team-oriented, thriving in fast-paced environments.Strong organization and structure, with the ability to manage multiple projects simultaneously.Not afraid to pivot and adapt based on new insights, industry trends, or campaign feedback.Understanding of storytelling techniques and persuasive writing strategies.Strong knowledge of lead generation techniques, conversion optimization, and digital advertising trends.Experience working in a creative agency, marketing team, or advertising environment.Ability to craft compelling calls-to-action (CTAs) and develop messaging that resonates with target audiences.A self-starter mentality with a deep love for creativity and innovation.Important note: A strong portfolio showcasing advertising copywriting experience, including digital, print, and social campaigns must be included with your application in order to be considered.Seniority LevelMid-Senior levelEmployment TypeFull-timeJob FunctionMarketing, Public Relations, and Writing/EditingIndustriesAdvertising Services #J-18808-Ljbffr