Senior Copywriter; Direct Response

You'll also be participating in creative strategy alongside your team - analyzing what's working, deciding what to iterate on, and bringing ideas backed by reasoning, not just executing what you're handed.This is not an order-taker role. You'll be reviewing performance data, understanding why winners win, and coming to creative strategy calls with "here's what we should test and why" - not just "ready for my next assignment. "What Success Looks LikeYou come to creative strategy calls with prepared ideas and hypotheses - not just ready to receive directionYou can explain why a winning ad works (awareness level, belief shift, lead type) - not just that it worksYour first drafts are close to final - strategists aren't rewriting your copy, they're refining itYou know what's winning and losing across your clients without being askedIterations are based on insight (what belief shift is landing, what objection we're not handling) - not surface-level changes (let's try a different hook)The strategist trusts you to lead on messaging and creative concepts so they can focus on client relationships and offer strategyYour avatar docs and messaging foundations are useful references the whole team pulls from - not boxes you filled in to complete a taskA Day In This RoleMorning: Check the creative tracker for your clients. You leave with a plan for what's needed and why.Throughout the day:Fill out creative briefs with the strategic reasoning (idea, angle, awareness level, lead type, variation) - not just the copy itselfUpdate the creative tracker with your batch details before submitting for reviewCollaborate with your strategist on messaging direction, offer positioning, and funnel improvementsCoordinate with creative leads on video scripts and static directionEnd of day: You can answer: What's the status of my active batches? What's next and why?Experience & Requirements3+ years of direct response copywriting experience; info/coaching space strongly preferredDeep understanding of awareness levels, belief shifts, and long-form persuasion structures (not just short-form social copy)Experience writing across formats: ad scripts, body copy, emails, sales pages, webinars/VSLsAbility to analyze creative performance and iterate intelligently - not just "try something different"Strong grasp of avatar psychology and offer positioning - you understand why messaging works, not just what to writeComfortable working within structured systems (creative trackers, naming conventions, brief templates)Can take loose direction ("we need to test a new angle for this audience segment") and return with developed concepts backed by reasoningWhat This Role Is NotNot word-outputting.