Senior Creative Strategist (Paid Social)

🧘 About BePresent:

BePresent is the fastest-growing screen time app 🚀, helping people have a healthier relationship with their phones. Instead of frustrating app blockers, we use gamification, rewards, and social dynamics—making staying off your phone as addictive as being on it.

Over 1M people have used BePresent to reduce their screen time, with the average user gaining back 15 hours per week—that’s over 6 years of life reclaimed.

We’ve figured out profitable growth through paid ads and scaled our ad account to $1M+ in monthly revenue. Now, we’re looking for someone to help us put fuel on the fire and scale to millions more.

See our founders' Jack and Charles founding story: https://www.instagram.com/p/DPonKUxkfQ2/

🧑💻 About the Role:

We’re hiring a Senior Creative Strategist to drive scalable growth through high-performing paid social creative.

This is a direct response role, not brand marketing or organic social. You’ll own the creative testing engine: developing data-backed hypotheses, briefing creators and editors, analyzing performance, and iterating what works until it scales. You’ll work closely with our media buyer and creative team to build a structured, high-output testing system on Meta.

If you’re obsessed with understanding why ads win or lose, you’ll thrive here.

🧠You will own…

Testing Roadmap – Build and manage our creative testing calendar across hooks, formats, offers, angles, and conceptsCreative Briefs – Write detailed, data-backed briefs for UGC creators, videographers, and editorsPerformance Analysis – Analyze ad performance daily using Motion and Meta Ads Manager; hook rate, hold rate, CTR, CVR, CPA, ROASCreative Iteration – Identify winning patterns and develop iterations to extend their life before fatigue sets inCreator Direction – Direct UGC creators on-brief with clear guidance on scripting, delivery, and key messagingEdit Feedback – Give structured feedback on video edits with a performance lens, not an aesthetic oneCreative Systems – Build and maintain naming conventions, briefs, performance trackers, and iteration logsMarket Awareness – Stay ahead of platform trends, competitor creative, and emerging formats on Meta and TikTok

✅ What We’re Looking For:

Experience – 4+ years in direct response creative strategy, performance marketing, or paid social creative; agency or in-housePlatform Fluency – Deep familiarity with Meta Ads Manager and performance creative metrics; you can read a Motion report and know exactly what to do nextBrief Writing – Proven ability to translate data insights into clear, actionable creative direction for creators and editorsCopywriting – Strong instincts for hooks, offers, and what makes someone stop scrolling and buyCreator Direction – Experience directing UGC creators and providing edit feedback grounded in performanceAI Literacy – Working knowledge of AI tools for creative research, scripting, and production efficiencySystems Thinking – You build processes and can work with a post production team

What This Role Is NOT

This is not an organic social or community management roleThis is not a brand design or creative direction role focused on aestheticsThis is not a media buyer roleIf your background is primarily in content creation rather than creative strategy, this is likely not the right fit

Nice to Haves

Experience scaling a DTC brand from $10M to $50M+ in revenueFamiliarity with tools like Foreplay, or MotionExperience managing or mentoring editors, designers, or junior creative strategists

💪 What we offer…

Competitive Salary + benefits (depending on experience)Meaningful equity at one of the fastest growing consumer companiesUnlimited PTO and health insuranceA product with real growth, revenue, and impactAn office in NYC with a great team and other breakout consumer startupsMeet and learn from other top consumer founders and growth leadersDrive huge business impact with your work immediately reaching millions of people

Apply here: https://presentapp.notion.site/Senior-Creative-Strategist-Paid-Social-32eeb863aa08808ba178d40087e75434