Aug. 30, 2024

Senior, Data Scientist - Advertising Measurement

Walmart San Bruno, California

Walmart Connect is building a robust in-house advertising business that’s key to Walmart’s growth strategy. If you are motivated by complex, purposeful challenges, this role at Walmart Connect could be the fit you’ve been looking for. This position will work from our San Bruno, CA or Hoboken, NJ office location. Responsibilities • Perform hands-on modeling and complex analyses using Python, SQL and/or R • Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes • Experience in experimental design for use cases in Search and Display marketing, and experience building causal inference models • Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to Marketing leadership and CMO • Present media mix insights • Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems • Partner with cross-functional team to streamline data science solutions • Integrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization • Produce qualitative and quantitative data ‎ You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

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