About Digicel Serving 10 million consumer and business customers in 25 markets in the Caribbean and Central America, its investments of over US$5 billion and a commitment to its communities through its Digicel Foundations in Haiti, Jamaica and Trinidad & Tobago have contributed to positive outcomes for over 2 million people to date. We are searching for a talented and passionate Digital Advertising Specialist to join our dynamic team. What You'll Do: • Lead the development, execution, and optimization of high-performing data-driven digital ad campaigns, primarily on Google Ads • Implement A/B testing and optimize campaigns based on data and performance insights • Measure and report performance of digital marketing campaigns against goals (ROI and KPIs) to demonstrate success • Provide guidance to the Google ads media buying teams for execution excellence • Work with media & technology partners to identify opportunities to improved campaign performance • Work with the paid media teams to ensure seamless campaign execution in collaboration with marketing and design teams • Oversee budget management (distribution and reconciliation) across Google platforms What You Bring to the Table: • A Bachelor degree or the equivalent from a recognized tertiary institution • 3+ years of digital advertising experience, with a focus on Google Ads or similar platforms • Proven ability to manage and optimize digital performance campaigns • Track record of achieving measurable results • Proficiency in data analysis and reporting tools like Google Analytics • Collaborative mindset and ability to thrive in a fast-paced environment • Strong written, verbal communication and presentation skills • Detail-oriented with a passion for driving results
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