Job Overview: Google Media Buyer The ideal candidate will have a proven track record in managing and optimizing Google Ads campaigns and a deep understanding of Google's advertising ecosystem. • This includes developing comprehensive media buying strategies tailored to client goals and objectives, conducting market research and competitive analysis, creating media plans and budget allocations based on client requirements and industry trends, setting up, managing, and optimizing Google Ads campaigns, implementing keyword research and audience targeting strategies, monitoring and adjusting bids, budgets, and targeting to maximize ROI and meet performance goals, tracking and analyzing campaign performance using Google Analytics, Google Ads, and other relevant tools, generating regular performance reports and insights to share with clients and internal teams, identifying trends, opportunities, and areas for improvement to drive continuous campaign optimization, serving as the primary point of contact for clients regarding Google Ads campaigns, providing strategic recommendations and updates on campaign performance and progress, collaborating with clients to understand their needs and align campaign strategies accordingly, working closely with the creative team to ensure ad creatives are optimized for performance and align with campaign objectives, coordinating with other media buyers and digital marketing specialists to ensure cohesive strategy execution, staying updated on industry trends and Google Ads platform updates to leverage new features and best practices, analyzing cost-per-click (CPC), cost-per-acquisition (CPA), and other key metrics to optimize budget efficiency. Key Responsibilities: • Media Buying Strategies: Develop comprehensive media buying strategies tailored to client goals and objectives. • Media Planning: Create media plans and budget allocations based on client requirements and industry trends.
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