This role focuses primarily on Google Ads lead generation, with ownership spanning campaign strategy, execution, optimization, measurement, and conversion improvement. Beyond campaign management, this role will help advance SASSO's AI-enabled media capabilities, leveraging modern advertising platforms, automation tools, and machine-learning insights to improve campaign efficiency, accelerate testing, and uncover deeper performance insights for clients. • Design and execute structured testing frameworks, including A/B and multivariate tests across ads, audiences, bidding strategies, and landing pages. • Develop and execute structured testing programs across ads, audiences, and landing pages to continuously improve performance. • Experience managing campaigns across multiple Google Ads formats including Search, Display, YouTube, and Performance Max.
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