Senior Digital Advertising Specialist

Description Are you a results-driven advertising expert with a passion for crafting impactful campaigns that drive growth? With a sharp eye for data and a creative mindset, you'll play a key role in shaping our advertising strategy, optimizing performance, and driving measurable results. Implement online advertising (search, display, video, social, geofencing, and more) campaigns for numerous service-based and eCommerce-based clientsPerform occasional keyword research for campaigns, as neededWrite advertising copy as needed (or collaborate with the Content Team)Review, analyze, and audit campaigns to meet goals and ensure successful campaigns Optimize campaigns when needed in a timely fashionTroubleshoot any technical, tracking or performance issuesMonitor budgets by comparing and analyzing actual results with plans and forecastsPrepare marketing reports by collecting, analyzing, and summarizing campaign data Participate in client meetings to present reports and discover opportunities for growthProvide technical support to sales and the creative teamSupport company by researching and reporting on advertising platform updates and new functionalityStay up to date with various certifications, new features, and new toolsCollaborate with cross-functional teams to achieve advertising goals and key deliverables for client and internal projectsWork with Ad Team Manager to grow existing customer relationships, strengthen advertising services and develop new revenue streamsInspire and mentor advertising team members by providing guidance, clear direction, problem solving and client management skillsComplete other duties as assignedRequirements High attention to detail & organizationStrong passion for marketing and advertisingWillingness to learn new skills and advertising innovationsAbility to handle large volumes of data, campaigns, and clientsStrong analytical and problem-solving skillsProject management or client campaign management experienceExperience