Senior Digital Advertising Specialist

Executing and optimizing paid digital advertising campaigns, the full-time Senior Digital Advertising Specialist will manage PPC-driven lead generation across platforms like Facebook, LinkedIn, and Google Ads, while collaborating with external agencies and supporting SEO efforts to drive measurable pipeline impact in a hybrid work environment. Key responsibilities Build, launch, and manage PPC campaigns across various platforms, including Facebook/Meta Ads and LinkedIn Ads Monitor campaign performance and continuously optimize key metrics such as cost per lead (CPL) and return on ad spend (ROAS) Analyze performance data to identify trends, opportunities, and areas for optimization while collaborating with content and web teams Required qualifications Bachelor's degree in Marketing, Communications, Business, or a related field preferred 3-5+ years of experience in digital marketing with a strong focus on PPC or paid media Hands-on experience managing campaigns across multiple platforms, including Google Ads and LinkedIn Ads Strong experience in B2B lead generation, preferably in non-ecommerce environments Experience with analytics and reporting tools, such as Google Analytics

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