Description At Campaignium, we’re looking for a Senior Advertising Specialist to take our marketing efforts to the next level. With a sharp eye for data and a creative mindset, you’ll play a key role in shaping our advertising strategy, optimizing performance, and driving measurable results. Essential Duties & Responsibilities • Implement online advertising (search, display, video, social, geofencing, and more) campaigns for numerous service-based and eCommerce-based clients • Perform occasional keyword research for campaigns, as needed • Write advertising copy as needed (or collaborate with the Content Team) • Review, analyze, and audit campaigns to meet goals and ensure successful campaigns • Optimize campaigns when needed in a timely fashion • Troubleshoot any technical, tracking or performance issues • Monitor budgets by comparing and analyzing actual results with plans and forecasts • Prepare marketing reports by collecting, analyzing, and summarizing campaign data • Participate in client meetings to present reports and discover opportunities for growth • Provide technical support to sales and the creative team • Support company by researching and reporting on advertising platform updates and new functionality • Stay up to date with various certifications, new features, and new tools • Collaborate with cross-functional teams to achieve advertising goals and key deliverables for client and internal projects • Work with Ad Team Manager to grow existing customer relationships, strengthen advertising services and develop new revenue streams • Inspire and mentor advertising team members by providing guidance, clear direction, problem solving and client management skills • Complete other duties as assigned You’re the only you this world’s got.
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