A company is looking for a Senior Digital Advertising Lead to join their team. Key Responsibilities: Plan, build, and execute digital ad campaigns with the VP of Marketing Research and incorporate the latest advertising trends into marketing strategies Create and analyze weekly advertising performance reports to optimize ROI Required Qualifications: 4+ years of experience managing digital media campaigns Experience with paid media campaigns and monthly ad budgets exceeding six figures Familiarity with various advertising platforms including Meta Ads and Google Ads Experience with A/B testing and statistical analysis of campaign performance Proficiency in Google Analytics 4 and Google Tag Manager
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