A company is looking for a Senior Digital Advertising Lead to join their team.Key Responsibilities:Plan, build, and execute digital ad campaigns with the VP of MarketingResearch and incorporate the latest advertising trends into marketing strategiesCreate and analyze weekly advertising performance reports to optimize ROIRequired Qualifications:4+ years of experience managing digital media campaignsExperience with paid media campaigns and monthly ad budgets exceeding six figuresFamiliarity with various advertising platforms including Meta Ads and Google AdsExperience with A/B testing and statistical analysis of campaign performanceProficiency in Google Analytics 4 and Google Tag Manager
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