Senior Digital Advertising Manager

Our clients wanted to explore an agency that has new ideas in digital advertising; an agency that brings strong creative and digital storytelling; an agency that leverages multi-channel and data-driven strategies to bring strong improvements in online engagement and ultimately, revenue.ResponsibilitiesTalent and passion matter more to us than years of experience, but here are the abilities we are looking for:Develop and deploy impactful digital advertising strategies and campaigns that leverage best practices and dynamic new tactics.Develop conversion-driven paid media campaigns and execute the day-to-day management across Google Marketing Platform products (DV630, SA360, CM360, etc. ), Meta, Google Ads, Microsoft Advertising, and other platforms.Select appropriate channels for paid media campaigns across video, social, search, display, and more.Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance.Provide support and expertise across website analytics and tracking (Google Analytics, Google Tag Manager, etc. Provide thought leadership and perspective for adoption as appropriate.Build strong client relationships through effective communication and project management.RequirementsBS/MS degree in marketing or a related field.5-8+ years of digital advertising experience. Experience with nonprofits or professional associations is a big plus!Experience creating effective conversion-driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.Proven experience building, deploying and managing large-scale and advanced digital advertising campaigns across paid social, paid search and programmatic channels.Experience managing programmatic advertising campaigns using an enterprise-level demand-side platform, such as The Trade Desk, DV360, Amazon DSP, Basis DSP, StackAdapt, etc. This means a few things: (1) we care as much about quality as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you’re at the office.