The Senior Digital Ad Specialist plays a lead role in the advertising programs of our non-profit clients by planning and executing fundraising and lead-generation campaigns on a variety of digital platforms, including Google Ads, Meta Ads, and Microsoft Ads, in addition to CTV and Display Ads. Under the supervision of the Digital Advertising Director and working in conjunction with Account staff, the Senior Digital Ad Specialist helps execute and optimize digital advertising campaigns that deliver results for our non-profit clients. The Senior Digital Ad Specialist is responsible for setting up and launching paid media campaigns and Google Grants, monitoring performance, troubleshooting issues, managing budgets and flight schedules, and collaborating on improvements and new ideas. • Perform other tasks as needed. Please Note:This job description is a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties.
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