Senior Digital Advertising Specialist

Abe is a specialized consultancy focused exclusively on social media advertising, serving mid-market and enterprise clients with innovative strategies that leverage the full power of LinkedIn, Meta and more to reach, engage, and convert target audiences. This role reports to the Associate Director and is a crucial part of the social media team. You will be responsible for creating high-performing LinkedIn strategies for B2B businesses, working directly with clients and running point on communicating results, creating custom strategies, and executing Paid Media deliverables. You will also be responsible for confirming lead routing is accurate within a CRM, as well as driving cross-sells, upsells and referrals via client relationships and professional network. Key Responsibilities: • Oversee and lead a collection of Social Media accounts • Serve as direct support to client contacts • Weekly communication with vendors or operational partners to ensure alignment on tasks being assigned, work quality, and any improvements that can be made to that dynamic • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns • Provide fractional support for internal marketing in support of a boutique agency • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved • Understand the value of Programmatic campaigns • Drive cross-sells, upsells and referrals via client relationships and professional network • Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI