Senior Digital Designer, Performance Marketing (Contract)

Job Title: Senior Digital Designer, Performance Marketing (Remote/Contract)

Overview

Fasala Creative is a design-forward creative agency that partners with brands to build meaningful, performance-driven digital experiences. Rooted in a blend of human insight, strategic thinking, and advanced technology, Fasala specializes in connecting brands with their audiences through impactful design, integrated campaigns, and multichannel engagement.

We are seeking a highly skilled Performance Marketing Digital Designer to lead and execute creative initiatives that drive measurable business outcomes. This contractor role blends creative strategy with hands-on production, requiring a strong understanding of performance marketing channels, data-driven optimization, and scalable asset development within a retail eCommerce environment. The ideal candidate is both a strategic thinker and a doer, capable of concepting campaigns and delivering high-quality, conversion-focused creative across multiple digital platforms.

Key Responsibilities

Creative Strategy & Concept Development

Develop advertising concepts, campaign directions, and messaging frameworks aligned with business objectives, merchandising priorities, and performance goalsTranslate marketing and product strategies into compelling, conversion-focused creative across digital channelsApply audience insights, seasonal trends, and retail calendar moments (e.g., promotions, launches, holidays) to inform creative directionCreative Execution & Production

Design and deliver digital advertising assets, including display, paid social, search, marketplace creative, and eCommerce landing pagesCreate product-focused, promotional, and lifecycle marketing assets that drive traffic and conversionExecute work directly or oversee production through internal or external resourcesEnsure all creative assets meet platform specifications, brand guidelines, and performance standardsProject Ownership & Quality Control

Own creative production timelines, deliverables, and overall quality assuranceEnsure execution readiness for all campaigns, including proper formatting, approvals, and on-time delivery, especially for time-sensitive retail moments (sales, drops, seasonal campaigns)Maintain high standards of visual design, messaging clarity, and brand consistency across all customer touchpointsTeam Collaboration & Resource Management

Provide direction, management, and constructive feedback to internal teams or external partnersCollaborate cross-functionally with marketing, growth, merchandising, and eCommerce teams to align on goals, inventory priorities, and promotional calendarsParticipate actively in planning, review, and creative strategy sessionsPerformance Optimization & Testing

Lead ongoing iteration, testing, and optimization of creative assets based on performance dataDesign and analyze A/B tests to identify high-performing concepts, product messaging, and promotional strategiesContinuously refine creative based on insights such as product performance, customer behavior, and funnel drop-off

Qualifications

Proven experience in performance marketing design within a retail eCommerce environment (DTC and/or marketplace experience preferred)Strong portfolio demonstrating conversion-focused creative, product storytelling, and promotional campaign executionExperience creating assets for paid social, display, search, marketplace platforms (e.g., Amazon, Walmart), and eCommerce sitesSolid understanding of digital marketing metrics (CTR, CVR, CPA, ROAS) and how creative impacts performanceFamiliarity with eCommerce best practices, including product merchandising, pricing/promo strategies, and conversion optimizationExpert proficiency in design tools such as Figma, Adobe Creative Suite, Generative AI creative tools or similarExperience working with or managing designers, freelancers, or agenciesAbility to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced, deadline-driven retail environmentStrong communication and collaboration skills

Engagement Model

Contract role with flexible execution model: hands-on design and/or oversight of managed resourcesResponsible for leading creative direction and ensuring high-quality, performance-driven outputs across eCommerce channelsExpected to operate with a high degree of ownership, accountability, and proactive problem-solving

Success in This Role Looks Like

High-performing, conversion-driven creative that improves eCommerce metrics and revenueStrong alignment between creative output and merchandising priorities (products, promotions, inventory)Streamlined production processes with reliable, on-time delivery, especially during peak retail periodsClear creative direction that aligns stakeholders and elevates campaign impactContinuous testing and innovation that drives measurable growth

If you thrive at the intersection of creativity, commerce, and performance—and know how to turn products into high-converting creative—this role is designed for you.

For consideration, please submit resume and portfolio to [email protected]