Overit is seeking a Senior Digital Strategist to lead results-driven marketing strategies across digital channels, while helping evolve how we deliver smarter, faster, AI-assisted campaigns for our clients. As part of a hybrid team, you'll work in our Albany office at least three days per week, building strong in-person relationships while maintaining flexibility. • Collaborate with internal media, creative, and dev teams to ensure campaign consistency and performance. • Proven ability to lead strategy and performance across paid media, SEO, email, and analytics. Google Ads, Meta Ads Manager, TikTok/YouTube platforms • Google Analytics 4, Tag Manager, Looker Studio • CRM and email automation tools (e.g., HubSpot, Klaviyo) • SEO principles and tools (SEMRush, Ahrefs) • AI tools for marketing (ChatGPT, Jasper, Midjourney, etc.)
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