Senior Digital Marketing Specialist

Our client, a growing entity within the Media & PR industry, is actively recruiting a Senior Digital Marketing Specialist for their team in Des Moines, Iowa, US . The specialist will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. Key responsibilities include conducting market research and competitor analysis, optimizing website content for search engines, managing paid advertising campaigns (Google Ads, social media ads), creating engaging social media content, developing and executing email marketing strategies, analyzing website traffic and campaign performance using tools like Google Analytics, and collaborating with the creative team to develop marketing collateral. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, or a related field. This role offers the opportunity to significantly impact the digital footprint of a dynamic organization in the heart of Iowa.