A company is looking for a Sr. Digital Marketing Specialist to join their Paid Media team. Key Responsibilities • Manage and optimize digital advertising campaigns for the EMEA region, ensuring compliance with local regulations • Analyze campaign performance metrics and provide data-driven recommendations for optimization • Coordinate with various teams to ensure timely delivery of campaign assets and maintain schedules Required Qualifications • 5+ years of experience in paid media and digital advertising • Strong expertise in Google SEM, Meta, LinkedIn, and other paid media platforms • Proficiency in campaign performance analysis and data interpretation • Experience with tools such as Adobe Analytics, Tableau, Salesforce CRM, and Marketo • Familiarity with A / B testing methodologies and optimization techniques
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