Senior Digital Marketing Strategist

Our client is a dynamic and growing marketing agency seeking a highly analytical and creative Senior Digital Marketing Strategist to join their team in Detroit, Michigan, US . This role is central to developing and executing innovative digital marketing strategies for a diverse portfolio of clients across various industries. You will be responsible for leveraging data-driven insights to craft comprehensive digital campaigns that drive measurable results, including lead generation, customer acquisition, and brand awareness. The ideal candidate will have a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and display advertising. You will work closely with account managers, creative teams, and analytics specialists to ensure seamless campaign execution and optimal performance. Key responsibilities include conducting in-depth audience research, keyword analysis, competitive landscape assessments, and developing strategic roadmaps. You will also be tasked with setting campaign KPIs, monitoring performance, and providing regular reports with actionable recommendations for optimization. A strong proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools is essential. We are looking for a strategic thinker with a proven track record of delivering impactful digital marketing solutions and a passion for staying ahead of industry trends. Excellent communication, presentation, and client-facing skills are crucial, as you will be presenting strategies and results to clients. This role requires a proactive individual who can identify opportunities for growth and innovation for both our clients and the agency. You will play a vital role in shaping our clients' online presence and driving their business objectives through effective digital strategies.

Responsibilities: Develop and implement comprehensive digital marketing strategies for diverse clients. Conduct thorough audience, keyword, and competitive research. Manage and optimize paid search (SEM), social media advertising, and display campaigns. Develop and oversee SEO strategies to improve organic search rankings. Create and manage content marketing and email marketing initiatives. Analyze campaign performance using web analytics tools and provide actionable insights. Present strategies, insights, and results to clients effectively. Collaborate with creative, content, and development teams to ensure cohesive execution. Stay abreast of the latest digital marketing trends, tools, and best practices. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. 5+ years of experience in digital marketing strategy and execution. Proven expertise in SEO, SEM, social media advertising, content marketing, and email marketing. Proficiency with Google Analytics, Google Ads, and other relevant analytics platforms. Experience with marketing automation platforms (e.g., HubSpot, Marketo). Strong analytical and problem-solving skills with a data-driven approach. Excellent written and verbal communication, presentation, and client management skills. Ability to manage multiple projects simultaneously in a fast-paced agency environment.