Senior Digital Marketing Specialist

You will own the development and optimization of full-funnel digital marketing strategies—turning content, paid media, email, and SEO into measurable pipeline and revenue growth. Build and execute integrated campaigns across SEO, email, paid media, and social Develop content-driven buyer journeys—from awareness to conversion Identify, qualify, and segment new lead sources for targeted campaigns Partner with industry media to expand reach and visibility Google Ads, LinkedIn Ads, and paid social SEO and content strategy Email marketing and automation workflows Experience with Salesforce Account Engagement (Pardot) or similar platforms Deep understanding of marketing funnels and conversion optimization Google Analytics, Google Ads Salesforce Marketing Engagement / Account Engagement Adobe Creative Suite (working knowledge) Social scheduling tools (e.g., Hootsuite) Experience leveraging AI tools for content and optimization Experience in marketing team of a manufacturing business is a plus