Senior Digital Marketing Specialist

General Description:

We’re looking for a Senior Digital Marketing Specialist who thrives at the intersection of strategy, execution, and performance. This is not a “post and report” role. You will own the development and optimization of full-funnel digital marketing strategies—turning content, paid media, email, and SEO into measurable pipeline and revenue growth. You’ll work cross-functionally with internal teams and external partners to build scalable lead generation programs that support multiple brands, product lines, and sales channels.

Essential Job Functions:

Drive Full-Funnel Demand Generation

Build and execute integrated campaigns across SEO, email, paid media, and social
Develop content-driven buyer journeys—from awareness to conversion
Identify, qualify, and segment new lead sources for targeted campaigns
Partner with industry media to expand reach and visibility

Own Paid Media Strategy & Performance

Plan and execute Google Ads, LinkedIn, and paid social campaigns
Collaborate on landing page strategy and conversion optimization
Continuously test, optimize, and scale campaigns based on performance data
Deliver clear reporting tied to pipeline and ROI

Lead Email Marketing & Automation

Build and optimize lead nurturing workflows and campaign automation
Segment audiences and personalize messaging for improved engagement
Track and report on campaign impact on lead quality and sales outcomes

Expand Brand Reach Through Influencers & Media

Manage and grow influencer and media partnerships
Identify new opportunities to reach untapped audiences
Measure and prove the impact of brand awareness initiatives

Develop High-Impact Marketing Assets

Identify gaps in the buyer journey and recommend new assets (case studies, calculators, videos, etc.)
Collaborate with internal teams and freelancers to bring ideas to life
Ensure all content aligns with lead generation goals

Own Analytics & Performance Reporting

Translate data into actionable insights across all digital channels
Track campaign performance, lead quality, and ROI
Provide clear, strategic recommendations to improve results

All other duties as assigned by management.

Skills and Qualifications:

Required

5+ years in digital marketing, preferably:
In-house at a manufacturing or B2B company, OR
At an agency specializing in B2B, industrial, or channel marketing
Proven success driving lead generation and pipeline growth

Strong expertise in:

Google Ads, LinkedIn Ads, and paid social
SEO and content strategy
Email marketing and automation workflows
Experience with Salesforce Account Engagement (Pardot) or similar platforms
Deep understanding of marketing funnels and conversion optimization

Technical & Tools

Google Analytics, Google Ads
Salesforce Marketing Engagement / Account Engagement
Adobe Creative Suite (working knowledge)
Social scheduling tools (e.g., Hootsuite)
Experience leveraging AI tools for content and optimization

Preferred

Experience in marketing team of a manufacturing business is a plus

Pay: $75,000.00 - $80,000.00 per year

Benefits:

401(k)
Dental insurance
Health insurance
Health savings account
Vision insurance

Experience:

Digital marketing: 5 years (Required)

Work Location: In person