Senior Digital Marketing Specialist

Our client, a rapidly growing marketing agency, is looking for a talented Senior Digital Marketing Specialist to join their vibrant team in **St. Louis, Missouri, US**. This role is perfect for a data-driven marketer with a proven track record in developing and executing successful digital campaigns across multiple platforms.

As a Senior Digital Marketing Specialist, you will be responsible for crafting innovative digital strategies, managing campaign execution, and optimizing performance to achieve client objectives. You will work across various digital channels, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will possess a strong analytical mindset, creativity, and a deep understanding of the digital marketing landscape.

This role involves close collaboration with account managers, creative teams, and clients to ensure campaigns are aligned with brand messaging and business goals. You will be responsible for tracking key performance indicators (KPIs), analyzing campaign results, and providing actionable insights to drive continuous improvement. Expertise in A/B testing, conversion rate optimization (CRO), and marketing automation tools is highly desirable.

Responsibilities: Develop, implement, and manage comprehensive digital marketing strategies for a diverse portfolio of clients. Oversee the execution of paid search (PPC) campaigns, including keyword research, ad copywriting, bid management, and performance analysis. Manage and optimize social media marketing efforts, including content creation, community engagement, and paid social advertising. Develop and execute effective email marketing campaigns, including segmentation, automation, and performance tracking. Implement SEO strategies to improve organic search rankings and drive website traffic. Analyze website traffic and user behavior using tools like Google Analytics, and provide actionable insights for improvement. Conduct A/B testing on various campaign elements (e.g., ad copy, landing pages) to maximize conversion rates. Monitor digital marketing trends and industry best practices, and recommend innovative approaches. Collaborate with creative teams to develop engaging marketing collateral and content. Prepare regular performance reports and present findings and recommendations to clients and internal stakeholders. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. A minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management. In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles. Proficiency with digital marketing tools such as Google Ads, Google Analytics, Facebook Ads Manager, and email marketing platforms. Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills. Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Google Ads and Google Analytics certifications are highly desirable. Join our innovative team and help drive impactful digital marketing strategies for our clients.