Our client is a fast-paced e-commerce company seeking a highly strategic and results-driven Senior Digital Marketing Strategist to lead their performance marketing efforts. This role is based in our vibrant Salt Lake City, Utah, US office. You will be instrumental in developing and executing innovative digital marketing campaigns across various channels, including paid search (SEM), social media advertising, display advertising, and affiliate marketing, with a strong focus on driving measurable ROI and customer acquisition. Responsibilities include:
Developing comprehensive digital marketing strategies aligned with business objectives and target audience insights. Managing and optimizing paid search campaigns (Google Ads, Bing Ads) to maximize lead generation and sales conversions. Creating and executing data-driven social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok. Overseeing display advertising and programmatic buying efforts to enhance brand visibility and retargeting effectiveness. Analyzing campaign performance data, identifying trends, and generating actionable insights to improve strategy and tactics. Conducting A/B testing on ad creatives, landing pages, and targeting parameters to optimize conversion rates. Collaborating with content creators, designers, and web developers to ensure cohesive campaign messaging and user experience. Staying abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge. Managing the digital marketing budget effectively and reporting on key performance indicators (KPIs) to senior management.
The ideal candidate possesses 5+ years of experience in digital marketing, with a proven track record of success in managing large-scale performance marketing campaigns. A deep understanding of SEM, SEO, social media advertising, analytics platforms (e.g., Google Analytics, Adobe Analytics), and ad tech is essential. Strong analytical skills, coupled with creative thinking and the ability to translate data into strategic actions, are critical. Excellent communication, project management, and cross-functional collaboration skills are required. A Bachelor's degree in Marketing, Business, or a related field is preferred. Join our innovative team in Salt Lake City, Utah, US and make a significant impact on our growth.
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