Senior Digital Marketing Strategist

Our client, a dynamic marketing agency, is seeking a highly strategic and results-oriented Senior Digital Marketing Strategist to lead client engagements and drive impactful campaigns. This role, based in our Des Moines, Iowa, US office, will be responsible for developing and implementing comprehensive digital marketing strategies tailored to meet specific client objectives. You will oversee the planning, execution, and optimization of campaigns across a variety of digital channels, including SEO, SEM, social media, content marketing, and email marketing.

Key responsibilities include conducting in-depth market research, audience analysis, and competitive assessments to inform strategy development. You will define campaign goals, KPIs, and measurement frameworks, ensuring clear reporting and accountability. The ideal candidate will possess a deep understanding of the digital marketing landscape, with proven expertise in translating client needs into actionable, data-driven strategies. Strong analytical skills and the ability to interpret complex data sets to extract actionable insights are crucial. You will collaborate closely with account managers, creative teams, and clients to ensure successful campaign implementation and client satisfaction.

This position requires excellent communication and presentation skills, with the ability to articulate strategies and results effectively to diverse audiences, including C-suite executives. You will be expected to stay current with industry trends, emerging technologies, and best practices in digital marketing. The ability to manage multiple client projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced agency environment is essential. Working within our Des Moines, Iowa, US team, you will contribute to the agency's reputation for delivering innovative and effective marketing solutions.

Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree or relevant certifications (e.g., Google Ads, HubSpot) are a plus. Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic or leadership role. Proven experience in developing and managing integrated digital marketing campaigns. Expertise across multiple digital channels, including SEO, SEM, social media, content, and email marketing. Strong analytical skills with proficiency in Google Analytics and other reporting tools. Excellent project management, communication, and client-facing skills. Ability to thrive in a collaborative agency environment and manage client relationships effectively. Experience in B2B or B2C marketing strategy development. This is an exceptional opportunity to lead innovative marketing initiatives for a diverse client base in Des Moines, Iowa, US .