Our client, a dynamic and growing company in **Provo, Utah, US**, is seeking a highly skilled and results-oriented Senior Digital Marketing Strategist specializing in Performance Marketing. This role is entirely remote and will be responsible for developing, implementing, and optimizing integrated digital marketing campaigns to drive measurable business growth. You will leverage your expertise across various performance channels, including paid search (PPC), social media advertising, programmatic display, and affiliate marketing. The ideal candidate possesses a deep understanding of data analytics, a passion for continuous testing and optimization, and a proven ability to manage significant marketing budgets to achieve maximum ROI. You should be adept at translating business objectives into effective digital strategies and possess excellent communication skills to articulate campaign performance and insights.
Key Responsibilities:
Develop and execute comprehensive performance marketing strategies across paid search, social media advertising, display, affiliate marketing, and other relevant channels. Manage and optimize digital advertising campaigns with a focus on achieving key performance indicators (KPIs) such as CPA, ROAS, CPL, and LTV. Conduct in-depth keyword research, audience segmentation, and targeting to maximize campaign effectiveness. Manage campaign budgets effectively, allocating resources across channels to achieve optimal performance. Continuously monitor, analyze, and report on campaign performance, identifying trends, insights, and areas for improvement. Implement A/B testing strategies for ad copy, landing pages, creatives, and targeting to drive incremental improvements. Collaborate with content, creative, and web development teams to ensure campaign assets are aligned with strategy and optimized for conversion. Stay current with the latest digital marketing trends, platform updates, and emerging technologies. Provide strategic recommendations for website optimization and user experience improvements to enhance conversion rates. Develop and maintain strong relationships with advertising platform representatives and third-party vendors. Mentor junior marketing team members and contribute to the overall knowledge base of the marketing department. Prepare detailed performance reports and present findings and strategic recommendations to senior leadership.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 5 years of hands-on experience in digital marketing, with a strong focus on performance marketing and paid media management. Proven track record of successfully managing and optimizing paid search (Google Ads, Bing Ads) and social media advertising campaigns (Facebook Ads, LinkedIn Ads, etc.). Proficiency with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and advertising platforms. Strong understanding of A/B testing methodologies and conversion rate optimization (CRO). Excellent analytical, problem-solving, and data interpretation skills. Exceptional written and verbal communication skills, with the ability to present complex data in a clear and compelling manner. Ability to manage multiple projects simultaneously and thrive in a fast-paced, remote work environment. Proficiency in marketing automation tools and CRM systems is a plus. Certifications in Google Ads, Google Analytics, or Facebook Blueprint are highly desirable.
This is a fully remote position offering the flexibility to work from anywhere. If you are a data-driven marketing professional with a passion for driving measurable results through digital channels, we encourage you to apply.
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