Senior Digital Marketing Specialist

HarborPoint Design Studio is a creative agency rooted in Montgomery, AL, with a reputation for building bold, results-driven digital experiences for clients across the country. We're a tight-knit team of strategists, designers, and marketers who believe great work starts with smart thinking. As we continue to grow our client roster, we're looking for a sharp, driven Senior Digital Marketing Specialist to join us and make an immediate impact.

The Role

We're looking for an experienced digital marketer who knows how to build strategies that actually move the needle. You'll own the digital marketing function across a portfolio of client accounts, working across channels to drive traffic, generate leads, and grow revenue. You'll collaborate closely with our creative and design teams to produce campaigns that look great and perform even better.

What You'll Be Doing

Planning, executing, and optimizing multi-channel digital marketing campaigns across paid search, paid social, SEO, email, and display
Owning campaign performance from start to finish — setting KPIs, monitoring results, and reporting on ROI to both internal teams and clients
Developing data-driven strategies tailored to each client's goals, industry, and target audience
Managing monthly ad spend budgets ranging from $50K to $500K+, with a focus on efficiency and performance
Conducting audience research, competitive analysis, and keyword research to inform campaign direction
Working hand-in-hand with the creative team to brief, review, and optimize ad copy, landing pages, and visual assets
Staying current on platform updates, algorithm changes, and emerging digital trends to keep client strategies ahead of the curve
Presenting campaign results and strategic recommendations directly to clients in a clear, confident manner

Client Sectors

You'll support clients across a wide range of industries including healthcare, home services, legal, hospitality, retail, and professional services. Our clients range from local Alabama businesses to regional and national brands.

What We're Looking For

5+ years of hands-on digital marketing experience, agency background strongly preferred
Deep expertise in Google Ads, Meta Ads, and at least one additional paid platform (LinkedIn, TikTok, Pinterest, or programmatic)
Strong working knowledge of SEO best practices and experience with tools like SEMrush, Ahrefs, or Moz
Proficiency in Google Analytics 4, Google Tag Manager, and marketing attribution
Experience managing significant paid media budgets with a track record of hitting performance targets
Strong analytical mindset — you're comfortable in spreadsheets and know how to turn data into decisions
Excellent communication skills and the confidence to present ideas and results to clients directly
A self-starter mentality — you don't wait to be told what to do

Compensation & Benefits

Competitive base salary
Performance-based bonus program
Health, dental, and vision insurance
401(k) with company match
Paid Time Off plus federal holidays
Flexible hybrid schedule — some remote work available
Annual learning and development stipend
Casual, creative office environment in the heart of Montgomery

How to Apply

Think you're the right fit? Send us your resume, a quick note about yourself, and any portfolio or campaign results you're proud of. We move fast and will be in touch within a week.

HarborPoint Design Studio is an equal opportunity employer and is committed to building a diverse and inclusive team.

Pay: $94,000.00 - $98,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible schedule
Health savings account

Work Location: In person