Senior Digital Marketing Strategist

Our client is seeking a highly creative and analytical Senior Digital Marketing Strategist to lead their digital presence. This role requires a candidate who can develop and execute innovative marketing campaigns across various digital channels. While this position is primarily on-site, the team fosters a collaborative environment that encourages creative brainstorming and strategic planning. The successful candidate will be responsible for driving brand awareness, generating leads, and maximizing ROI through data-driven digital marketing initiatives.

Responsibilities:
Develop and implement comprehensive digital marketing strategies aligned with business objectives. Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive traffic and conversions. Oversee search engine optimization (SEO) efforts to improve organic search rankings and visibility. Create engaging content strategies for social media, email marketing, and website blogs. Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Collaborate with design and content teams to ensure brand consistency across all digital platforms. Manage the digital marketing budget and ensure efficient allocation of resources. Conduct market research and competitor analysis to identify new opportunities. Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field. 5+ years of experience in digital marketing, with a proven track record of success in developing and executing integrated campaigns. Expertise in SEO, SEM, social media marketing, email marketing, and content marketing. Proficiency in Google Analytics, Google Ads, and other relevant digital marketing platforms. Strong analytical and data interpretation skills. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Experience managing marketing budgets and reporting on ROI. Ability to work effectively in a fast-paced, team-oriented environment. Familiarity with marketing automation tools is a plus. This is an exceptional opportunity for a passionate digital marketer to make a significant impact. You will be instrumental in shaping our client's online brand narrative and driving measurable business growth. The role demands a strategic thinker with a hands-on approach to campaign execution. Join a forward-thinking company where your creativity and analytical prowess will be highly valued. Our client is committed to fostering a collaborative and innovative work environment, located in Durham, North Carolina, US .