Senior Digital Marketing Strategist

Our client, a dynamic digital agency, is seeking a results-driven Senior Digital Marketing Strategist to join their team in Provo, Utah, US . This role is instrumental in developing and executing comprehensive digital marketing strategies that drive online growth, brand awareness, and customer acquisition for a diverse portfolio of clients. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media, content marketing, email marketing, and analytics. You will be responsible for analyzing client needs, developing tailored digital strategies, and overseeing their implementation to achieve measurable results.

Key responsibilities include conducting in-depth market research, competitor analysis, and audience segmentation to inform strategy development. You will lead the creation of integrated digital marketing campaigns, setting clear objectives, key performance indicators (KPIs), and budgets. Managing and optimizing campaigns across various channels, including Google Ads, social media platforms, and email marketing systems, will be a core part of your role. The ability to interpret complex data, generate insightful reports, and provide actionable recommendations to clients is essential.

You will collaborate closely with content creators, web developers, and design teams to ensure seamless execution of digital strategies. Staying up-to-date with the latest digital marketing trends, tools, and best practices is crucial. Providing strategic guidance and mentorship to junior marketing team members will also be a key aspect of this position. The ability to articulate complex strategies clearly and persuasively to clients and internal teams is paramount.

Required qualifications include a Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree is a plus. A minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and campaign management, is required. Proven expertise in SEO, SEM, social media advertising, content marketing, and email marketing is essential. Proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and advertising platforms is mandatory. Strong analytical, problem-solving, and communication skills are critical for success in this role. This position is based in our Provo office, requiring full-time on-site presence.