Senior Digital Marketing Analyst

Develop and execute a global SEO strategy to increase visibility across priority markets, services, and locations Identify and prioritize high-value keywords aligned to customer intent (flight planning, FBO selection, services) Optimize on-page, technical, and local SEO performance across the website Monitor rankings, traffic, and conversion performance, and continuously refine strategy Leverage AI tools to identify keyword opportunities, content gaps, and optimization strategies at scale Define and own web personalization strategy across the website, including anonymous and known user experiences Leverage behavioral, location, and CRM data to deliver dynamic, relevant content and offers Incorporate AI-driven recommendations and predictive insights to deliver more relevant, real-time website experiencesPartner with CRM and Digital Experience teams to activate audience segmentation and dynamic content Optimize landing pages and user journeys to improve engagement and conversion Lead A/B testing and experimentation to continuously improve website performance Develop and manage website content strategy aligned to customer journeys and search intent Ensure content is optimized for SEO, relevance, and conversion Align content to Signature’s storytelling pillars and value proposition Maintain and evolve a content calendar focused on priority locations, services, and campaigns Use AI tools to accelerate content development, optimization, and scalability while maintaining quality and brand consistency 3-5+ years of experience in SEO, digital growth, or website optimization Proven track record of increasing organic traffic and conversion through SEO and on-site optimization and personalization Experience with SEO tools and strong understanding of technical SEO, content strategy, and web analytics Experience working with CMS platforms (e.g., Strapi or similar) Experience working cross-functionally with IT or digital product teams to implement web enhancements Experience managing external agencies and vendors Experience using AI tools for SEO, content optimization, or digital growth Understanding of how AI can be applied to personalization, search behavior, and digital experience optimization Ability to translate data into insights and business recommendations Our Benefits