Our client is seeking a results-oriented Senior Digital Marketing Specialist with a strong focus on performance marketing to join their vibrant creative and digital team. This role, based in Tampa, Florida, US , will be instrumental in developing, executing, and optimizing digital advertising campaigns across various platforms to drive customer acquisition, engagement, and conversions. The ideal candidate possesses a deep understanding of paid search (PPC), paid social, display advertising, and analytics, with a proven ability to manage budgets, analyze performance data, and achieve aggressive marketing goals. You should be adept at leveraging data to inform strategy and continuously improve campaign effectiveness.
Responsibilities:
Plan, execute, and manage paid digital marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others. Conduct keyword research, audience segmentation, and bid management to optimize campaign performance and ROI. Develop compelling ad copy and creatives in collaboration with the design team. Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and identifying areas for improvement. Implement A/B testing strategies for ad copy, creatives, landing pages, and targeting to enhance campaign effectiveness. Manage and allocate digital advertising budgets effectively across different channels and campaigns. Generate regular performance reports and present insights and recommendations to stakeholders. Stay current with the latest trends, best practices, and new technologies in digital marketing and performance advertising. Collaborate with the broader marketing team on integrated campaign strategies and initiatives. Contribute to the overall digital marketing strategy and roadmap. Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 5 years of hands-on experience in digital marketing, with a specialization in performance marketing. Proven experience managing successful PPC and paid social campaigns with significant budgets. Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms. Strong analytical skills with experience using Google Analytics and other reporting tools. Excellent understanding of conversion rate optimization (CRO) principles. Experience with A/B testing and campaign experimentation. Strong copywriting and creative thinking abilities. Excellent project management and organizational skills. Ability to work effectively both independently and as part of a collaborative team. Experience in the creative or digital agency space is a plus. This is an excellent opportunity to make a significant impact on our client's digital presence and drive measurable business results from our offices in Tampa, Florida, US .
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