Senior Digital Marketing Specialist

Lucid Software is the leading force in visual collaboration and work acceleration, empowering teams to visualize and realize their ideas. Our flagship products include the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. We adhere to core values such as innovation, passion for excellence, individual empowerment, team collaboration, and ownership, fostering a work culture that respects and values diverse perspectives. Lucid promotes a balanced work-life environment through our hybrid workplace model, allowing flexibility for remote work or combinations of office and remote engagement.

Since our inception, Lucid Software has garnered significant recognition globally and regionally, highlighted by accolades from Forbes Cloud 100, Fast Company’s Most Innovative Companies, Fortune’s Best Workplaces in Technology, and PEOPLE’s Companies that Care. Our solutions are trusted by over 100 million users globally, making Lucid the preferred visual collaboration platform among Fortune 500 companies, including Google, GE, and NBC Universal, as well as partnerships with leaders like Google, Atlassian, and Microsoft.

We are looking for a dynamic individual to join our International Marketing team, with a focus on driving acquisition growth in French-speaking markets. You should be a natural problem-solver, passionate about learning SEO and various digital marketing channels, adept at identifying challenges and crafting solutions. A data-oriented mindset is essential, accompanied by the ability to analyze complex information and derive meaningful conclusions. You thrive on executing digital marketing campaigns and take pride in enhancing website visibility through SERP improvements. Familiarity with web analytics tools, Excel, and digital marketing platforms like Ahrefs, SEMrush, Google Ads, and Screaming Frog is important. Experience in optimizing for AI and large language model citations is a plus. Your intellectual curiosity drives you to stay informed about industry developments to embrace new challenges and drive growth.

Are you a natural leader and an enthusiastic team player? Do you have a passion for digital marketing and SEO? If you love engaging in diverse, every-day cross-functional work, we encourage you to reach out!

Responsibilities:

Collaborate with the Marketing team to develop and execute digital marketing campaigns in French. Conduct keyword research in French to understand the local SERP landscape. Identify SEO optimization opportunities and local content insights. Explore link building opportunities and conduct outreach with a focus on French websites. Ensure quality in French translations to meet our localization standards. Assist in scaling PPC campaigns with localized insights, optimized keyword lists, and ad copy. Conduct local market research and competitor analysis to uncover new acquisition growth opportunities. Monitor specific performance metrics and contribute to regional reporting for France and other markets. Requirements:

Native fluency in French. Bachelor's degree with strong academic performance. A growth mindset with eagerness to learn about digital marketing. Analytical skills to interpret large data sets and translate findings into actionable strategies. Strong interpersonal skills to build and foster relationships at all organizational levels. Exceptional organizational skills with an ability to prioritize multiple tasks and maintain attention to detail. Proactive problem-solving abilities with minimal guidance. Willingness to offer and accept constructive feedback. A+ team player! Preferred Qualifications:

Degree in Marketing. Experience in copywriting in French. Fluency in another language (Russian, Korean, Polish, or Swedish) is a plus. Skills in HTML, CSS, and experience with content management systems. Familiarity with SEO tools (Ahrefs, Moz, Hunter.io, Search Console). Experience in digital advertising, A/B testing, and email marketing. Proficiency in creating and analyzing Tableau dashboards. Experience with analyzing extensive data sets. Proficiency with spreadsheets and data analysis functionalities. A solid understanding of AI search is advantageous. Proven experience running successful link-building campaigns through outreach and relationship building. We welcome diversity at Lucid and are committed to fostering an inclusive environment for all. We embrace varying backgrounds, beliefs, and perspectives, enriching our workplace culture. Lucid is an equal opportunity employer; all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against based on disability.

If you require reasonable accommodations in the job application process, please contact our talent acquisition team.