About the Role Our client is looking for a highly skilled Senior Digital Marketing Specialist with a strong focus on e-commerce to join their team in **Durham, North Carolina**. This role is instrumental in driving online sales and enhancing brand presence through sophisticated digital marketing strategies. You will be responsible for planning, executing, and optimizing a range of digital campaigns, including SEO, SEM, paid social, email marketing, and affiliate programs. The ideal candidate possesses a deep understanding of the e-commerce landscape, proven expertise in performance marketing, and a data-driven approach to achieving measurable results. You will play a vital role in growing our client's online revenue and customer base, working collaboratively within a dynamic marketing department located in **Durham, North Carolina**. Key Responsibilities Develop and implement comprehensive digital marketing strategies to drive qualified traffic and conversions for the e-commerce platform. Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads, focusing on ROI and CPA. Execute and manage paid social media advertising campaigns (e.g., Meta, LinkedIn, Twitter) to increase brand awareness and drive sales. Oversee SEO initiatives to improve organic search rankings and drive sustainable traffic growth. Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis. Manage and grow affiliate marketing programs, recruiting new partners and optimizing existing relationships. Analyze campaign performance data using tools like Google Analytics, SEMrush, and other relevant platforms to derive actionable insights. Conduct A/B testing on ad creatives, landing pages, and email content to optimize performance. Collaborate with content creators, designers, and web developers to ensure cohesive and effective campaign execution. Stay current with digital marketing trends, algorithm changes, and emerging technologies relevant to e-commerce in **Durham, North Carolina**. Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 4-6 years of progressive experience in digital marketing, with a significant focus on e-commerce. Demonstrated expertise in managing successful SEO, SEM, PPC, social media advertising, and email marketing campaigns. Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms. Strong analytical skills with the ability to interpret complex data sets and translate them into strategic actions. Experience with A/B testing tools and methodologies. Excellent written and verbal communication skills. Strong project management abilities and attention to detail. Ability to work effectively in a team environment and collaborate across departments. Must be able to work on-site in **Durham, North Carolina**. Benefits Our client offers a competitive salary, comprehensive medical, dental, and vision insurance, paid time off, a 401(k) plan with company match, and opportunities for professional growth and development. This role is based in our client's office in **Durham, North Carolina**, providing a collaborative and focused work environment. Join a team dedicated to driving e-commerce success through innovative digital marketing strategies.
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