Senior Digital Marketing Specialist

Make a global impact—join Repligen.We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life‑changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress. "This role is expected to model our Leadership Behaviors—Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in all aspects of work. "General RequirementsDevelop and execute lifecycle marketing strategies that align with organizational growth objectives and customer engagement goals.Collaborate with cross‑functional teams including sales, digital, analytics, and IT to deliver integrated marketing programs.Integrate lifecycle marketing efforts with Salesforce CRM to support lead management, pipeline acceleration, and revenue attribution.Stay current with industry trends, marketing automation innovations, and AI‑driven engagement strategies.Continuously identify opportunities to improve campaign performance, operational efficiency, and personalization.Ensure compliance with marketing regulations and data privacy standards including CCPA, CAN‑SPAM, and GDPR.Specific Responsibilities Lifecycle Strategy & ExecutionDesign and implement end‑to‑end lifecycle marketing strategies across the full customer journey, from acquisition through retention and expansion.Develop and optimize lead nurturing programs, drip campaigns, and multi‑touch engagement workflows.Define lifecycle stages, segmentation frameworks, and engagement models aligned with sales and marketing goals.Partner with leadership to align lifecycle strategies with demand generation and revenue objectives.Marketing Automation & PersonalizationManage and optimize marketing automation platforms such as Pardot (Account Engagement) or similar tools.Build and deploy automated workflows that leverage behavioral, firmographic, and intent data.Develop dynamic content and personalization strategies across email, web, and digital channels.Integrate website engagement data from platforms such as Pimcore and other digital tools to enhance targeting and personalization.Cross-Functional CollaborationWork closely with CRM, digital marketing, analytics, and sales teams to ensure alignment across systems and programs.Facilitate collaboration between teams to improve lifecycle efficiency and campaign execution.Partner with content and creative teams to ensure messaging aligns with lifecycle stages and audience needs.Collaborate with global and regional teams to scale lifecycle programs across markets.Sales Integration & Lead ManagementAlign marketing automation with Salesforce CRM to ensure seamless lead flow, scoring, and routing.Partner with sales teams to improve lead quality, conversion rates, and pipeline velocity.Support development and optimization of lead scoring models, including predictive and AI‑enhanced scoring.Ensure consistent lifecycle definitions and handoffs between marketing and sales.Data, Analytics & OptimizationMonitor and analyze lifecycle performance including engagement, conversion rates, and pipeline impact.Develop dashboards and reporting frameworks in collaboration with analytics teams.Use data‑driven insights to continuously refine segmentation, messaging, and…