Senior Digital Marketing Strategist

Digital Shelf Strategy & Client Leadership Lead end-to-end digital shelf strategy engagements for Indie clients across CPG and retail categories, from discovery and audit through framework development and activation.Serve as a senior day-to-day strategic partner to client stakeholders, leading working sessions, presenting recommendations, and guiding decisions with confidence and clarity.Develop strategic frameworks that define best-in-class content standards across retailer PDPs, brand-owned sites, and D2C experiences - and translate those standards into actionable direction for client and creative teams.Proactively identify opportunities, competitive gaps, and optimization priorities across a client's digital shelf footprint. Retailer & Platform Expertise Demonstrate fluency across major retailer ecosystems - Amazon (7OA, A+ premium, brand store, Vendor and Seller Central), Walmart, Target, and emerging platforms - with a familiarity for how each platform's content requirements, algorithms, and shopper behaviors differ.Apply best-practice standards across brand-owned and D2C digital experiences as well as retail environments, understanding how content strategy must shift between owned and retail contexts.Conduct competitive audits and shelf analyses to identify gaps, benchmark performance, and surface insight that sharpens strategy. Digital Shelf Strategy & Client Leadership Lead end-to-end digital shelf strategy engagements for Indie clients across CPG and retail categories, from discovery and audit through framework development and activation.Serve as a senior day-to-day strategic partner to client stakeholders, leading working sessions, presenting recommendations, and guiding decisions with confidence and clarity.Develop strategic frameworks that define best-in-class content standards across retailer PDPs, brand-owned sites, and D2C experiences - and translate those standards into actionable direction for client and creative teams.Proactively identify opportunities, competitive gaps, and optimization priorities across a client's digital shelf footprint. Retailer & Platform Expertise Demonstrate fluency across major retailer ecosystems - Amazon (7OA, A+ premium, brand store, Vendor and Seller Central), Walmart, Target, and emerging platforms - with a familiarity for how each platform's content requirements, algorithms, and shopper behaviors differ.Apply best-practice standards across brand-owned and D2C digital experiences as well as retail environments, understanding how content strategy must shift between owned and retail contexts.Conduct competitive audits and shelf analyses to identify gaps, benchmark performance, and surface insight that sharpens strategy. Skills, Knowledge & Qualifications 4-6 years of experience in digital shelf strategy, e-commerce content strategy, or retail marketing - agency, brand-side, or consultancy.Proven experience developing and executing content strategies for retailer PDPs, with hands-on experience on Amazon and at least one major mass retailer (Walmart, Target, or equivalent).Meaningful exposure to brand-owned and/or D2C digital content - understanding how the same brand must communicate differently across owned and retail environments.Experience developing or briefing both written and visual content for digital commerce: SKL copy, A+ premium, supplementary imagery, and brand store.Working knowledge of AEO, AI search discoverability, or structured content strategy and how these principles intersect with written product content and digital shelf visibility.Client-facing experience - comfortable leading presentations, working sessions, and strategic conversations with senior marketing stakeholders.Strong written communication - you can write a precise brief, a content principle, or an SKL yourself, not just critique someone else's work.Visual fluency - you can articulate what makes an image work strategically and brief a creative team or photographer with specificity.Systems thinker - you connect written copy, visual content, metadata, and discoverability as one coherent strategy, not separate workstreams.Comfortable operating at multiple altitudes - equally capable of writing a strategic framework and getting into the weeds on a single PDP.Organized and deadline-driven, with strong project management instincts and the ability to manage multiple workstreams across clients simultaneously.Proficiency in Google Workspace and comfort with tools like Mural, Canva, and project management platforms (ClickUp, Asana, or equivalent).