Senior Digital Marketing Specialist

The Senior Digital Marketing Specialist is responsible for executing and optimizing strategic digital marketing initiatives that drive brand engagement and support business growth. Reporting to the Senior Digital Strategy Manager, the Senior Digital Marketing Specialist manages day-to-day operations in Klaviyo, oversees campaign development from planning through execution, and partners closely with cross-functional teams—including design, product, and external agencies—to ensure consistency in brand messaging and alignment with broader business objectives. • Develop and implement content strategies for video, leveraging hindsight data and competitor insights to optimize performance across social, website, and paid media. Key Qualifications • 4 or more years of experience in Digital Marketing, with a focus on email, social media, and analytics • 3 or more years of experience in campaign implementation across multiple marketing channels • Deep understanding of luxury buying behavior and expectations in digital experiences • Bachelor’s degree in Marketing, Communications, psychology, or business • Data-driven mindset with the ability to analyze and interpret marketing performance. • Requires a passion for learning new technologies, contributing to broader team success, and a self-starter mentality • A sharp eye for detail, including the ability to spot content errors and product issues on a live website • Familiarity with the Microsoft Office Suite (Word, Excel, PowerPoint) and project management programs (Asana, Monday.com, etc.)