Senior Digital Marketing Strategist

The role of Digital Marketing Manager encompasses leading digital marketing efforts across the Americas, driving brand visibility and revenue growth across all digital platforms. This position will shape a company's digital presence through strategic planning, cross-channel execution, and performance optimization. The ideal candidate is both strategic and hands-on, with a proven ability to deliver measurable impact through paid media, analytics, and digital innovation. Responsibilities include: • Developing and executing a comprehensive digital marketing strategy aligned with revenue, brand, and business goals across all sales channels • Owning the digital growth roadmap in the Americas, including performance marketing, content strategy, and futureproof digital tools and platforms • Leading the planning, budgeting, execution, and optimization of ROI-focused digital campaigns across all paid media channels (Google Ads, Meta, Amazon Ads/DSP, programmatic, affiliates, etc.) • Managing full-funnel campaigns from awareness to conversion and retention, utilizing data-driven insights and A/B testing • Managing performance marketing agencies and third-party vendors to ensure campaign efficiency, cost-effectiveness, and brand alignment • Setting clear KPIs and holding partners accountable to performance and reporting standards • Partnering with Customer Acquisition & Retention Manager to ensure owned channel messaging complements broader campaign efforts • Collaborating with creative, brand, merchandising, sales, and analytics teams to align messaging, targeting, and content delivery • Coordinating efforts with eCommerce and retail teams to drive seamless omnichannel growth • Monitoring campaign performance, generating reports, and leveraging insights to continuously improve spending efficiency and digital ROI • Overseeing digital dashboards and performance KPIs to provide leadership with actionable insights • Staying ahead of digital marketing trends, emerging technologies, and privacy regulations to futureproof a company's digital ecosystem • Identifying new tools, platforms, and approaches to keep a company competitive and innovative in the digital space