Senior Digital Media Specialist

This opportunity entails being responsible for participating in the creation of digital content (organic and paid) that is distributed and/or placed on external digital sites and social media platforms. This position performs analysis and gathers insights related to the performance of external content against key performance indicators and collaborates with internal teams, external teams, including clients, and management to communicate effectiveness and to optimize output and experience. Collaborates with a team of external content contributors and distributors to enable us to increase our content output and reach Associates’ degree in Marketing, Communications, English, Journalism or relevant field and 6 years of relevant experience, or Strong understanding of paid digital media and ad buy strategies and tactics and ability to manager budget to reach target audiences for paid ad campaign implementation for a variety of channels such as social media platforms, Google, You Tube, OOH, music streaming, etc.