Senior Digital Media Strategist

To achieve this goal, the Senior Media Strategist will pursue three strategies: • Flawlessly plan, manage, optimize, and report on paid social media executions • Be an expert in the ways of all social media ads platforms • Provide leadership and mentorship to media team members Planning • Work with cross-functional teams inclusive of creative, media and data, to develop best-in-class campaign strategies that achieve client business objectives • Use native platforms and third-party research tools to develop comprehensive media plans on all major and emerging social networks • Maintain knowledge of client’s business, goals and KPIs Organizational • Work closely with team leads & directors to train media strategists and coordinators as needed • Participate in new business projects • Become an expert in Helen + Gertrude offerings and core values • Maintain understanding of the dynamic digital ecosystem (search, social, native, display, video) and how channels work together • Provide proactive thought leadership and innovation for Helen + Gertrude and its clients • Seek feedback from peers and management on ways to improve individual performance and grow overall Helen + Gertrude business Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. • Must have received or be willing to receive the COVID-19 vaccination by the date of hire.